These days, the first thing someone will do to evaluate a catering service is to go to their website or online profile. While an online presence can give you some data about the catering service, there's a lot more you can learn about them as you peruse their online offerings.
Wait, Does the Catering Service Have a Website or Online Presence?
Yes, just having a website says a lot. Whether the website is good or bad doesn't matter for this particular point. It matters that the catering business wants people to find it online. The service is active, advertising, and wants your business.
It's possible the service doesn't have a dedicated site but uses social media instead. If they have a profile on a social media site, then the same rules apply. It still shows they're actively trying to attract people.
Some catering services have no online presence or make it incredibly difficult to find them. It doesn't mean the catering is subpar, but it does mean you will have to work harder just to find out basic information about the service.
Does the Catering Service Speak Like a Leader?
A catering service with a blog or news section can shine a lot on the caterer's expertise. As you peruse the site, look for signs that the caterer knows what they're talking about. They may have some insight on the industry or speak about certain types of foods like experts. These are all signs you're dealing with a person or group that know what they're doing.
Is the Catering Service Engaging in Social Interaction?
A catering service that's willing to engage with people in some way shows they're active and listening. Look for comments from the caterer in the blog sections, or posts by the caterer on social media. Public replies to queries will let you know the caterer knows what they're talking about and are willing to explain themselves on finer points.
Does the Catering Service Proudly Display Its Previous Work?
One of the main things people want to see is examples of a catering service's previous work. Whether it's a website or social media profile, the caterer should have photos and maybe even commentary on their previous events. The richer the content, the better. For example, they can have pictures, videos, sections dedicated to particular types of catering events, and various other forms of dynamic content.
A website or online presence can tell you everything you need to know about a catering service. It will also give you an easy way to contact the service as well. A catering service doesn't necessarily need an online presence, but it can certainly help you come to an informed decision. To learn more, contact a company like Delaware Provision South.